News and Announcements

Thank you!

Posted by Frankie Holloway, Friday, 21st December 2012 @ 1:44pm

  • We’ve wished you a Merry Christmas,  but we also want to say a huge thank you to all our fantastic Roost Bloggers!
    This year you’ve worked with us on projects from toy testing for the Toys R Us Toyologists in the UK to the USA wide recipe challenges for WORLDFOODS, not to mention WSPA’s dairy focused campaigning for animal welfare.
    We’ve loved working with you in 2012 and can’t wait send some great new blogger opportunities your way in 2013!
    Team Roost

Fusion Taste Team Challenge USA Winners!

Posted by Frankie Holloway, Friday, 21st December 2012 @ 1:14pm

  • We began a USA-based blogger programme with WORLDFOODS, who produce Asian sauces and pastes, back in September. Teams of bloggers from six states across America reviewed WORLDFOODS sauces and competed against the other teams to produce the most engaging and exciting content. We were recently delighted to announce that the winners of this contest were Team Michigan, comprised of Wendy from The Local Cook, Heidi from Mama Nibbles, Mallery from Mallery’s Deals, Melissa from Bargain Shopper Mom, Deb from Just Short of Crazy, and Lesa from Edesia’s Notebook!

    You can view all of the recipes created by the entire collective of USA bloggers on the WORLDFOODS Pinterest boards.

    The leader of the team has won promotion on WORLDFOODS packaging across the USA, and the champion team as a whole have won:

    ·         An exclusive Asian dining experience cooked in each of their own homes by a professional chef

    ·         An authentic decorative table set from Thailand

    ·         Feature in the Fusion Taste Team USA e-cookbook

    ·         A “Lemongrass and Ginger” Cookbook by Leemei Tan

    ·         And promotion across our WORLDFOODS social channels.

    Congratulations Michigan!

    If you want to get involved in Fusion Taste Team / WORLDFOODS blogger activity in future please keep visiting the Blog Community for news on the latest opportunities and follow WORLDFOODS on their Facebook, Twitter and Pinterest channels.

Merry Christmas!

Posted by Frankie Holloway, Friday, 21st December 2012 @ 9:38am

  • Just quick note to wish you and your families a very Merry Christmas.

    It’s been a pleasure getting to know those of you’ve we’ve had the opportunity to work with this year and we look forward to meeting more of you on new and existing projects in 2013.

    With best wishes,

    Frankie, Carli, Meg  & all the team at Roost.

New WSPA Blogger Opportunity

Posted by Frankie Holloway, Wednesday, 12th December 2012 @ 1:37pm

  • Hello all,

    We’ve got a really exciting new opportunity with the World Society for the Protection of Animals that we’d like to share with you. They work all over the world and regularly see the effect that human globalisation and crime such as illegal trade and poaching can have on wildlife. They’re launching a new campaign to raise awareness of this and also the work that is being done to protect animal species.

    We’re looking for bloggers who are interested in these kinds of issues and would be prepared to write about them and attend an event in February next year. Also if you have children we’d love to hear from you, as this campaign may involve some awareness raising activity with children’s groups such as Brownies, Scouts, Rainbows etc.

    If this sounds like your sort of thing, let us know – email or reply below.

WSPA Campaign

Posted by Frankie Holloway, Wednesday, 12th December 2012 @ 1:21pm

  • Hi all
    We’re starting a new campaign with the World Society for the Protection of Animals and we’ve got a few questions we’re keen to hear your thoughts on.

    Are you aware that one of the biggest causes of animal extinction today is humanity itself? Human globalisation and crime such as illegal trade and poaching have a massive effect on wildlife populations around the world, affecting their habitat and reducing their populations. Many animals are also held captive in terrible conditions or exploited.

    We’d like to find out how people think about these issues and what kind of information interests them – if you can answer any of these questions please do so below!

    ·         As a tourist, did you see any evidence of the impact that humans were having on the local wildlife or vice versa?

    ·         Have you ever visited a country abroad which has endangered animals?

    ·         Did you think that tourism in that place had any impact on the situation?

    ·         Have you ever seen any exploited animals?

WORLDFOODS Fusion Taste Team

Posted by Frankie Holloway, Wednesday, 12th September 2012 @ 7:50am

  • We’ve just kicked off some exciting new activity in the USA with WORLDFOODS – maker of fresh and authentic Asian sauces. We’re recruiting teams of bloggers from across 6 key states compete against each other to produce the most tantalising and interesting reviews over a period of 6 weeks. The team who has reviewed the most sauces and received the most likes, shares and re-pins across Facebook, Twitter and Pinterest by the end of the programme will be crowned our winners and receive great prizes, including an exclusive Asian dining experience cooked by a chef in their own homes, a table decoration set from Thailand, a Lemongrass and Ginger cookbook by Leemai Tan, and be featured in the Fusion Taste Team exclusive e-cookbook.

    All participants in the campaign will be promoted heavily across WORLDFOODS social channels and websites, and to WORLDFOODS’ email database.

    If you fancy taking part and live in Texas, Michigan, California or New York, here’s how to join the state team for your area!

    Texas:                Tweet to @lonelygourmet



    New York  


Toyologist applications are open!

Posted by Frankie Holloway, Friday, 10th August 2012 @ 10:10am

  • It's official, the Toys 'R' Us Toyologists are back for 2012 and applications are open!

    Geoffrey the Giraffe has asked up to recruit 24 families to join him on a brand new toy testing adventure! 

    To apply you need to chose your must have toy or product for you child's age and tell us all about it!

    For full details on how to apply click here: or see the info below. 

    Good luck! 

The Toyologists are coming back!

Posted by Carli Goodfellow, Monday, 6th August 2012 @ 12:44pm

  • We're excited to announce that the Toyologists will be back this year for another
    round of toy testing!

    The programme had grown and developed over the past 2 years and we hope this years will be even better. We'll be looking for 24 families to join Geoffrey and the team to test over 700 toys between them!

    Applications will open on the Toys R Us UK Facebook page later this week so keep your eyes peeled, and as a little head starts, you might want to think about the toy or product that you absolutely can't do without....


Shhhh…'The Games' are nearly upon us...

Posted by Simon John, Wednesday, 25th July 2012 @ 6:00pm

  • There seem to be a few camps when it comes to talking about the Olympics online. Clearly the headline sponsors are doing everything that they can to promote their involvement and in doing so are looking to leverage the power of social media to best effect. But there are also other camps who are jumping on all things ‘British’ to try and ride the wave of association. Clearly content with #Olympic mentions will be a premium over the next month or so, so how are you going to be involved?

    As influential peers online, have you been approached by brands who are covertly looking for you to jump on the band wagon, or are you planning your own trip to an Olympic venue and so in turn will be doing a post of your experiences? I for one know that when I go in a couple of weeks’ time I will be following up with a Roost-Online post as, in this day and age, the online word is much stronger than anything else and you never know who might be ‘listening’.

    So go on tell us, how is your blog going to be involved in London 2012?

Social Travel Survey

Posted by Frankie Holloway, Wednesday, 20th June 2012 @ 12:31pm

  • Update: The Social Travel Survey is now closed. Thank you to everyone who participated and we'll be in touch soon. 

    We have an interesting opportunity for those of you with the travel bug today. 
    We are conducting research for an upcoming but unconfirmed project. We want to begin this project armed with insight from the people we’ll be working with and reaching out to: you - the bloggers. 
    We’ve put together the Social Travel Survey and we’re asking you to tell us how you like to talk to your followers about your holidays and travels. 
    We’ll be 100% honest the project is unconfirmed at this stage, but we’re hoping that if we are able to have your insights then we’ll have a chance of bringing it to life! 
    We won’t forget you either, our intention is to establish a team of bloggers who would work with us on this project, providing opinion and insight, a campaign created by bloggers for bloggers. 
    And as a special thank you anyone who completes the survey will be automatically entered in a sweepstake to win one of four £25 M&S vouchers.

    You can find the survey here: 

Who let the cows out?

Posted by a GroupSpaces user, Friday, 1st June 2012 @ 5:35pm

  • Our trip to Worthy Farm in May with Christine (Thinly Spread), Jess (Mum2BabyInsomniac) and Adele (Circus Queen) was great fun, and today we're delighted to share with you the first video made at the event.

    Click below to watch the cows as they're let out into their summer pastures!

The Glastonbury Cow Dance is almost here!

Posted by Frankie Holloway, Monday, 21st May 2012 @ 10:01am

  • Tomorrow, after a month of rain, the cows at Worthy Farm (The site of Glastonbury festival!) are finally going to be turned out into the fields for the summer.

    After spending winter and spring in their winter home we can only imagine the happiness of the cows as they are released onto the pasture.

    Roost still has a few spaces for parenting bloggers who would like to join us tomorrow to watch this dance of joy!

    The day will have you seeing the cows being turned out, the chance to interview Michael Eavis and star in the Cow Dance video we’re making for WSPA to help their campaign against Mega Dairies in the UK.

    So, if you’re interested in joining us and have wellies to hand we’d love to hear from you!

    See the opportunities tab for more info on WSPA’s CowDance campaign. 

The "Mummy Blogger" Survey

Posted by a GroupSpaces user, Friday, 18th May 2012 @ 3:27pm

  • We’ve been thinking lately about how we can strengthen and improve our relationships with wonderful bloggers like you, and decided that the best way would be to devote some serious time to getting to know you. We’ve come up with a survey for bloggers who define themselves as “Mummy Bloggers” or parent bloggers, who write about family life (with or without another theme e.g. food or health).

    If you could spare 5 – 10 minutes to answer a few questions we’d love to hear from you – please click the link below to take part. Please note the results will be used in a study on “Mummy Bloggers” that we will be preparing and will share with you here in the Blog Community once it is finished.

    Thank you!

Guess2Give Interview

Posted by Carli Goodfellow, Monday, 23rd April 2012 @ 11:15am

  • Guess2Give, a new charitable giving system have just produced a mini spoof video to promote their service as an alternative to the must debated 'chuggers'.

    We've been given the opportunity to invite a blogger to hold an exclusive interview with the owners this week. See opportunities for details. 

Glastonbury Cow Dance

Posted by Carli Goodfellow, Monday, 16th April 2012 @ 5:17pm

  • Ever seen a cow dance?
    Roost are looking to work with 5 bloggers (based near or able to get to Somerset) to join WSPA in their celebration of the cows being turned out for Spring to see first hand this dance of joy! 

    See the opportunities tab for more info.


Cruelty in a Concrete Jungle - Animal welfare blogger opportunity

Posted by Carli Goodfellow, Wednesday, 15th February 2012 @ 12:13pm

  • Wildlife crime is a problem in London - the capital is a major hub for Europe's illegal trade in endangered species, and our client needs your help. 


    *The world's largest seizure of rhino horn, which included a staggering 129 horns occurred in Kensington, London

    *One of the world's largest seizures of Shahtoosh shawls took place in London's Mayfair. It is estimated that 1,000 endangered Tibetan antelope, or chiru, were killed to make these shawls.

    We have an exciting project starting at the end of February for which we're looking for London based bloggers with an interest in supporting this animal welfare project.

    Whether your blog's main focus be parenting, current affairs, fashion or environment, if you want the opportunity to be involved in a project which will kick off with a exclusive event at the Houses of Parliament and provide you with interview opportunities with key politicians and celebrities and access to recently seized illegal trade items then we'd love to hear from you.


And we're off!

Posted by Carli Goodfellow, Wednesday, 25th January 2012 @ 5:18pm

  • For the past 2 years we've been working with some fantastic bloggers and influential online consumers on campaigns such as the Toys R Us Toyologists and the WORLDFOODS Fusion Taste Team, working collaboratively with brands to deliver fantastic awareness around products and services. 

    We wanted to develop the communities which we have seen growing amongst yourselves through these campaigns and provide a platform which can live on beyond the programme activity - a place where you can share your thoughts and feedback, and opt into other campaign opportunities around the content you already love to write about.

    We hope that this way you'll get the opportunity to select the projects and brand campaigns which suit you and your blog, and stay in touch with the bloggers you meet along the way.

    We hope you'll help make The Roost a really vibrant and insightful community and we will endeavour to ensure all your feedback is taken on-board to make the next project opportunities bigger, better and more importantly even more closely tailored to your needs.
    For launch we've invited a select group of you (hello!) to join the community giving us the chance to iron out any teething problems before we enable applications, so please do let us know what you think, and if you have any ideas about the kind of activity you'd like to see in here.

    You'll see your brand new 'I'm a part of' badge to the right. This is available for you to download from the 'files' tab above. Feel free to link it to www.roost-online/bloggers to encourage your readers to sign up too.

    We're really excited about The Roost and look forward to working with you on some exciting projects in the coming weeks.



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